Kraft Television Theatre Oral History Project

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Kraft Television Theatre Oral History Project

1947-1992

https://n2t.net/ark:/65665/ep8c222bb76-c476-4f1f-a77f-0e08a9ac1eaf

Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

4.3 Cubic feet (5 boxes)

National Museum of American History (U.S.). Archives Center

Information

SNAC Resource ID: 11663242

National Museum of American History (U.S.). Archives Center

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There are 16 Entities related to this resource.

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